He Ram by Alfredo Jaar
Alfredo Jaar was born in Santiago, Chile, in 1956. He grew up during the rule of Augusto Pinochet, a terrible era for Chileans. Much of Jaar’s work has backgrounds of humanity, inequality, and sociopolitical issues. Through his work, He Ram Alfredo Jaar portrays the concept of reflection and perception concerning humanitarian crises.
Alfredo Jaar was born in 1956; during this time, Chile was ruled by the military official Augusto Pinochet. Chileans were living in an era of human rights violations. Pinochet had hidden torture Facilities that were used as disciplinary action against people. Thousands of people were going missing, or they were found dead. He demanded that those who were not in unity with his policies must be killed or defamed. Jaar was a teenager when Pinochet took over Chile. Even those who were not hurt or attacked still lived through many complicated things, and they saw an unbalance of power that caused a lot of chaos. My whole family is from Chile, and my grandma also lived there during this time. Her personal experience was not as bad because Pinochet improved Chile’s economic decline. Many people were living in poverty, so when Pinochet changed things, many were grateful. It seemed that he knew how to manipulate Chileans; however, once he started showing his natural qualities, people did not like it. People feared what could happen if they started to rebel.
Alfredo Jaar lived through all these experiences; they always reciprocated in his work.
He Ram is a mirror with words on it. Many would think it is bland and vague, but it is genuinely deeper than that. When we look in the mirror, we see a reflection of ourselves. Now what happens if you stand there and let your mind wander? The more you look, the more you find a vulnerability in your image, or, on the contrary, you find empowerment in yourself. The power of the mind goes beyond the reflection of what you see. In Ways of Seeing by John Berger, it says:” Seeing comes before words, “but there is another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world we explain that world with words, but words can never undo the fact that we are surrounded by it” These powerful words demonstrate the magnitude of what we see and what our vision can unlock. It also emphasizes how what we see and say about it goes hand in hand. In Jaar’s work of art, we see ourselves when we view it. However, the mirror has words on it. “Politics without principles” This first line relates significantly to what happened in Chile in the 70s. The whole political issue with Pinochet was how he went against the law and what was morally correct to improve things. The second line reads, “Wealth without toil” This concept relates to inequality. Many people work very hard daily to accomplish their goals, yet they live in poverty, while others barely do anything and are filthy rich. Some people work for hours and hours and still cannot make it to the end of the month, and some wealthy people make so much money that they cannot even find a use for all of that income. “Pleasure without conscience “This is really deep because it relates to morals and humanity. Everyone is free to do whatever they like; however, your pleasure can sometimes hurt someone else.
A perfect example is Pinochet. He did improve the quality of life for Chile as a country; however, he needed to be more conscious of how the rules and consequences affected the people. “Knowledge without virtue” as many say knowledge is power, but how can you use that as an advantage as a person when you do not have any moral standards? Humans often think they are better than others and know more, but you are only really in power if you show it is morally correct. “Commerce without morality “We tempt to do everything we can and use different marketing strategies for people to buy products, but sometimes we tempt to make something look bad so something else can look better, and it is just morally wrong. “Humanity without science “Science and humanity do not work well together because science is about facts, and humanity is about feelings. Feelings change constantly, and you cannot control what people believe and advocate for, but science is fixed. Doctors cannot let their emotions override a scientific medical decision just because of their feelings. Certain scientific factors do not have a relationship with humans. “Adoration without sacrifice” We cannot worship someone without doing things that we do not like just to demonstrate our loyalty. Adoration often comes with doing things we would not normally do. Not only do we accept it, but we embrace it to show our worship and determination.
This work of art uses the same concept as Ghandis’s seven moral sins. However, Jaar changed some of the words. He does this to illustrate that no matter how you phrase it, it has the same concept of Morals and inequality in the end. Gandhi wrote these sins because he wanted to express the truth. His values are mostly related to humanity, equality, and morality. These are the same values Jaar portrays through his artworks, especially in He Ram. Gandhi lived through oppression in India and social and political issues that were in some way similar to the issues in Chile. When you live in countries where they do so many morally wrong things, you want to become an advocate for change, and you want to make people see the truth. Alfredo Jaar does this in He Ram.
The mirror is vital. The artist wants us to look at it and read the words while we look at ourselves. Why would Jaar want that? It creates this atmosphere of self-reflection. As soon as you read the first line, you begin to think about how this relates to your life and how your experiences reflect these phrases. For example, when I read “Pleasure without conscience,” I think about how often I enjoy doing things that my boyfriend does not like. Alternatively, how I do things that upset others to be happy. Another example of a connection with He Ram would be when Donald Trump was president. He had great political power and responsibility, but many of his personal values were wrong. He had political power without principles. When I watch TV, I often see commercials where one company compares itself to another, and in the end, they will say, “Do not use __, use our service instead. How can you advertise that you are the best, but to be on top, you bring others down? That is morally wrong. We all connect with the words in the mirror, which is why reflecting on yourself while you look at the art is crucial. Alfredo had particular intentions on what this art would make you feel and think when you view it. Everyone that looks at it has a moment of self-reflection and relations to these words. No matter who looks at it, it will always be related to oneself or one’s life, and that is the power of his art.
Alfredo Jaar has another work of art that is similar to He Ram, and it is called RWANDA RWANDA. It has a white background with the word Rwanda eight times, one below the other. Rwanda is a country in East Africa. They live through political oppression without freedom of speech and no freedom of gender identity. Alfredo Jaar traveled there and was shocked to see how people were living there. He decided to turn his experience into an art piece so that people would be aware of the oppression in Rwanda. He put these poster versions of this artwork all over Malmö, Sweden. His goals were for people to realize the inequality in other countries that humans live through daily. The repetition of the same word in eight lines creates a sense of empowerment. When you look at the artwork and read it repeatedly, it is like you are chanting for Rwanda. In He Ram, the words also cause a reaction. The viewer realizes quickly that art is about social issues and oppression. You read it, and you apply it to your everyday life. Alfredo Jaar does an incredible job of bringing awareness to social and humanitarian rights issues and demonstrating how humans are in a moral crisis. Everyone does what benefits them if it keeps them pleased, not considering how it might affect others. His life experiences are what allow him to be such a talented artist. He creates work that spreads awareness and lets you see the world from another angle. He also draws attention to his own experiences in Chile by creating work in relationship with places with similar oppressions as Chile. Alfredo Jaar has another work named Infinite Cell. It is a mirror in a room with bars surrounding it. This artwork does not have any words; however, it does have a mirror. As we discovered in, He Ram the mirror is to demonstrate self-reflection. We can see the same concept in Infinite Cell. Jaar often incorporates a focus on human rights. He also illustrates how some people experience social issues and inequality. In Infinite Cell, he combines the ideas of He Ram and Rwanda and suggests that the problems that he illustrates are infinite. When I was writing about, He Ram, I mentioned how it did not matter who was looking at it. Everyone would find a way to connect with it no matter how different their life was from Alfredo Jaar’s. This is because there are just too many inequalities and social issues. Everything comes in their nature, and it is endless.
The article “There is Something about Text-Based Art” by Mallory Gemmel says: “Text-based artists pursue engaged spectators as the “versatility—and power—of the written word forces the viewer to reflect.”
His is very present in He Ram, when you look at it, you start reflecting, yet you still keep in mind the words and connect it to your reflection. Your mind starts directly interpreting the words. In Work Art: A New Art Form, it says: “In themselves, words are symbols that regain their meaning through the reader. “This goes to show how important the viewer is to the artwork. Alfredo Jaar wants us to look at He Ram and reflect on our lives. He wants us to find connections with the words because he wants the world to see all our social and humanitarian issues.
He Ram is a beautiful work of art that can change anyone’s view on social issues and spread awareness of these problems. Alfredo Jaar promotes awareness and reflection to spread knowledge on real-life issues.
Ways of seeing by John Berger (p.7)
https://www.artshelp.com/theres-something-about-text-based-art/ (2021) Mallory Gemmel
w/k-Redaktion (2019): Word Art: A New Art Form. w/k–Between Science & Art Journal. https://doi.org/10.55597/e3980